Long before a new customer picks up the phone, they've often already formed an opinion of your business. A quick search, a tap on a link, and within seconds they've decided whether you look established, trustworthy and worth contacting.
It works the same way as a shopfront
A tidy, well cared-for shopfront tells passers-by that the people inside take pride in their work. A website does exactly the same job online: clear information, a professional appearance and an easy way to get in touch all quietly reassure a visitor that they are in good hands.
The basics matter more than the bells and whistles
You don't need anything flashy to make a good impression. Readable text, a phone number that is easy to find, honest photographs and prices that aren't hidden away all go much further than animation or clever effects.
A little goes a long way
If your site currently feels dated or difficult to use on a phone, a modest, well planned update is often all it takes to bring it back up to scratch, without starting from nothing.